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computer software / shopping / glance at products / common feature / adverts / technology / motorist / mouse / scroll / smartphone / gaining momentum / near future

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Technology

Service

Facilities

Checkout

Shelves, etc.

Ambience

• hands-free driving
• open doors ahead of us
• play games
• change TV channels

• paint what we see
• look at words and hear them
• x-ray vision
• photograph what we see

a.

Stores will use software to cut the amount of shoplifting by customers.

T / F

b.

The software will monitor what products you look at.

T / F

c.

Researchers say the software could be in wide use by 2020.

T / F

d.

Information from your eyes will alert staff when you will pay for goods.

T / F

e.

Eye-tracking could help reduce the number of cyclists hit by cars.

T / F

f.

Software now lets the eyes do things the computer mouse does.

T / F

g.

The technology has not yet been put to use with disabled people.

T / F

h.

A researcher suggested the software would not be that mainstream.

T / F

1.

keeping an eye on

a.

display

2.

tracks

b.

choose

3.

glance

c.

aspect

4.

feature

d.

recognise

5.

flash up

e.

follows

6.

situations

f.

improve

7.

identify

g.

circumstances

8.

select

h.

watching

9.

enhance

i.

believe

10.

expect

j.

look

1.

software will soon be

a.

be a common feature

2.

it tracks the

b.

in the near future

3.

the technology would

c.

by video screens ahead

4.

calculates where the eyes are

d.

as a mouse

5.

as you pass

e.

movement of your eyes

6.

used in a number

f.

to spot pedestrians

7.

drivers are five times likelier

g.

keeping an eye on you

8.

allow people to use their eyes

h.

daily mobility

9.

enhance their

i.

relative to the eye corners

10.

available widely

j.

of different situations

New computer software will soon be (1) ____________ an eye on you, or on your eyes, when you go shopping. It is called the Sideways project because it (2) ____________ the movement of your eyes as you glance at products on (3) ____________. The researchers, from Britain's Lancaster University, told the BBC that the technology would be a common (4) ____________ in stores before the end of the decade. Senior researcher Andreas Bulling said: "The system uses a single (5) ____________ camera…[It] detects the faces of people walking by and calculates where the eyes are (6) ____________ to the eye corners." This information is then used to (7) ____________ up adverts related to what products you were looking at longest as you pass by video screens (8) ____________ of you.

relative
shelves
ahead
tracks
ordinary
keeping
flash
feature

Eye-tracking technology is being used in a number of different (9) ____________. One is to help motorists better identify cyclists on roads. Studies suggest drivers are five times (10) ____________ to spot pedestrians than people riding bicycles. This could significantly cut the (11) ____________ of road deaths. Eye-tracking can also be used to allow people to use their eyes as a mouse to (12) ____________ through and select content on screens. Disabled people are already using this technology to (13) ____________ their daily mobility. Last month the tech giant Samsung launched a smartphone that (14) ____________ what users look at on-screen. Mr Bulling said: "It is really (15) ____________ momentum. I fully expect this technology to become available (16) ____________ in the near future."

monitors
widely
likelier
scroll
situations
gaining
number
enhance

1)

New computer software will soon be ______ on you

a.  keep in an eye
b.  keeping any eye
c.  key ping a nigh
d.  keeping an eye

2)

the technology would be a common feature in stores before the _______

a.  ends of the decade
b.  end of a decade
c.  end of the decade
d.  end of this decade

3)

It detects the faces of people walking by and calculates where the eyes are ______ corners

a.  relatively to the eye
b.  relative to an eye
c.  relatives to the eye
d.  relative to the eye

4)

This information is then used to ______

a.  flash up adverts
b.  flashes up adverts
c.  flashed up adverts
d.  flashing up adverts

5)

what products you were looking at longest ______ video screens ahead of you

a.  as you passer by
b.  as you pass, bye
c.  as you pass by
d.  was you pass by

6)

Eye-tracking technology is being used ______ different situations

a.  in the number of
b.  in a number of
c.  in a number for
d.  in the number for

7)

drivers are ______ to spot pedestrians than people riding bicycles

a.  fifty timers likelier
b.  five times like liar
c.  five times likelier
d.  fifty times likelier

8)

allow people to use their eyes as a mouse ______ and select content

a.  to scroll through
b.  to scroll though
c.  to scroll throughout
d.  to scroll thought

9)

Samsung launched a smartphone that monitors what users ______

a.  looks at on-screen
b.  looked at on-screen
c.  looking at on-screen
d.  look at on-screen

10)

I fully expect this technology to become available widely ______

a.  in a near future
b.  in the near future
c.  on the near future
d.  on a near future

1.

What will watch shoppers as they walk through stores?

2.

What does the software watch you looking at?

3.

When did a researcher say the software would be common?

4.

How many cameras are needed for this software?

5.

What does the eye-tracker do with information it collects?

6.

What might car drivers be better able to see?

7.

How could eye-tracking software be used with computers?

8.

What does the technology do for the disabled?

9.

What does Samsung's new smartphone do?

10.

What did the researcher say about the progress of the software?

1.

What will watch shoppers as they walk through stores?

6.

What might car drivers be better able to see?

a) tracking eye-soft
b) soft-eye track wear
c) soft-tracking eyewear
d) eye-tracking software

a) pedestrians
b) cyclists
c) store sales
d) other cars

2.

What does the software watch you looking at?

7.

How could eye-tracking software be used with computers?

a) other shoppers
b) products on shelves
c) discounts and offers
d) prices

a) it can have dinner ready when we
    get home
b) we could walk with our eyes closed
c) we can type with our eyes
d) it could let the eyes be like a mouse

3.

When did a researcher say the software would be common?

8.

What does the technology do for the disabled?

a) by 2015
b) by 2018
c) by 2020
d) by 2025

a) enhance their daily mobility
b) make shopping easier
c) very little
d) allow them to use a computer

4.

How many cameras are needed for this software?

9.

What does Samsung's new smartphone do?

a) one
b) two
c) four
d) 632

a) serve as a spy
b) sound an alarm if you are falling
    asleep at work
c) monitor what users look at on-screen
d) change your eye colour in photos

5.

What does the eye-tracker do with information it collects?

10.

What did the researcher say about the progress of the software?

a) sends you an e-mail about special  
    offers
b) resets prices of things you looked at
c) it displays adverts based on what
    you looked at
d) alerts sales staff as to what you like

a) it was stagnant
b) it was gaining momentum
c) it was slow and laboured
d) it was moving at breakneck speed

Role  A – Eye-tracking scientist

You think eye-tracking is fantastic and will change many things in our lives. Tell the others three reasons why. Nothing can stand in the way of technology. Tell those who dislike the software they are livening in the past. Tell them also there is no lack of privacy with the software.

Role  B – Store owner

You think the eye-tracking software is the greatest invention since the computer. Tell the others three reasons why. You are sure it will make everyone's life much better when they go shopping. You don't understand people who are against it. Tell them all data from cameras will be confidential.

Role  C – Average Jo

You are shocked that eye-tracking software will be in stores. Tell the others three reasons why. You are fed up at being watched my cameras. This software really takes away our privacy. You do not want to be watched in a store and then told what to buy.

Role  D – Dark glasses maker

You think the eye-tracking software is a menace to society. Tell the others three reasons why. However, it is a great business opportunity for you. Sales of your dark glasses will skyrocket – people will wear dark glasses so the eye-tracker can't follow their eye movements.

eye

track

• keeping
• glance
• common
• single
• detects
• ahead

• help
• five
• cut
• daily
• really
• near

STUDENT 1

_____________

STUDENT 2

_____________

STUDENT 3

_____________

Q.1.

Q.2.

Q.3.

Q.4.

Q.5.

a)

What did you think when you read the headline?

b)

What springs to mind when you hear the word 'software'?

c)

What do you think of the eye-tracking software?

d)

Is the software an invasion of privacy?

e)

Should people be able to choose if they want their eyes tracked?

f)

Would the videos you see after eye-tracking make you spend more?

g)

Do you think this software is like Big Brother in the book "1984"?

h)

What will happen to the footage from cameras that tracked your eyes?

a)

Did you like reading this article? Why/not?

b)

If an eye-tracker is acceptable, how about a speech-tracker?

c)

Should the eye-tracker be compulsory in cars to reduce accidents?

d)

Do you like the idea of using your eyes as a mouse?

e)

What other functions can you think of for eye-tracking?

f)

How much is the eye-tracker like science fiction?

g)

How could eye-tracking help you study English?

h)

What questions would you like to ask the researchers?

STUDENT A's QUESTIONS (Do not show these to student B)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

STUDENT B's QUESTIONS (Do not show these to student A)

1.

________________________________________________________

2.

________________________________________________________

3.

________________________________________________________

4.

________________________________________________________

5.

________________________________________________________

6.

________________________________________________________

1.

(a)

the

(b)

its

(c)

an

(d)

a digital

2.

(a)

glance

(b)

glimpse

(c)

gasp

(d)

gawp

3.

(a)

feature

(b)

guide

(c)

revelation

(d)

abstract

4.

(a)

single

(b)

singular

(c)

singled

(d)

singled out

5.

(a)

for

(b)

to

(c)

of

(d)

by

6.

(a)

forward

(b)

abreast

(c)

front

(d)

ahead

7.

(a)

numerous

(b)

numeral

(c)

number

(d)

numeracy

8.

(a)

identifies

(b)

identifying

(c)

identified

(d)

identify

9.

(a)

likelier

(b)

likely

(c)

likelihood

(d)

likeliest

10.

(a)

content

(b)

links

(c)

computers

(d)

software

11.

(a)

monster

(b)

giant

(c)

ogre

(d)

beast

12.

(a)

width

(b)

widest

(c)

widely

(d)

wide

Paragraph 1

1.

the Sideways eortpjc

2.

the mtmveeno of your eyes

3.

necagl at products on shelves

4.

a common tferuea

5.

a single ydrnoiar camera

6.

laevriet to the eye corners

Paragraph 2

7.

a number of different osuiastnit

8.

to help toiotsmrs

9.

five times likelier to spot peidsarenst

10.

fitiynsclngai cut the number of road deaths

11.

acheenn their daily mobility

12.

really gaining netmmuom

(  1  )

New computer software will soon be keeping an eye on you, or on your eyes, when you

(    )

up adverts related to what products you were looking at longest as you pass by video screens ahead of you.

(    )

common feature in stores before the end of the decade. Senior researcher Andreas Bulling said: "The system

(    )

Eye-tracking technology is being used in a number of different situations. One is to help motorists

(    )

uses a single ordinary camera…[It] detects the faces of people walking by and calculates

(    )

launched a smartphone that monitors what users look at on-screen. Mr Bulling said: "It is really

(    )

riding bicycles. This could significantly cut the number of road deaths. Eye-tracking can also be used to allow people

(    )

gaining momentum. I fully expect this technology to become available widely in the near future."

(    )

better identify cyclists on roads. Studies suggest drivers are five times likelier to spot pedestrians than people

(    )

where the eyes are relative to the eye corners." This information is then used to flash

(    )

using this technology to enhance their daily mobility. Last month the tech giant Samsung

(    )

go shopping. It is called the Sideways project because it tracks the movement of your eyes as you glance

(    )

at products on shelves. The researchers, from Britain's Lancaster University, told the BBC that the technology would be a

(    )

to use their eyes as a mouse to scroll through and select content on screens. Disabled people are already

1.

an     you     will     keeping     on     Software     be     eye     soon.    

2.

of    as    at    movement    eyes   glance   The    your   you    products.    

3.

would     common    stores    technology    a    in    The    be     feature.   

4.

the     eyes     to     corners     the     relative     eye     Where     are.    

5.

you     at    related    products    looking    Adverts    what    were     to.    

6.

five     pedestrians     times     likelier     Drivers     to     are     spot.    

7.

as     to     eyes     mouse     people     their     a     Allow     use.    

8.

daily     this     their     Using     enhance     to     mobility    technology.    

9.

at   look   users   what   monitors    that    smartphone   A    on-screen.    

10.

fully     become     expect     available     this     technology     I     to.    

Newcomputersoftwarewillsoonbekeepinganeyeonyou,oronyoureyes,when
yougoshopping.ItiscalledtheSidewaysprojectbecauseittracksthemovementof
youreyesasyouglanceatproductsonshelves.Theresearchers,fromBritain's
LancasterUniversity,toldtheBBCthatthetechnologywouldbeacommonfeaturein
storesbeforetheendofthedecade.SeniorresearcherAndreasBullingsaid:"The
systemusesasingleordinarycamera…[It]detectsthefacesofpeoplewalkingbyand
calculateswheretheeyesarerelativetotheeyecorners."Thisinformationisthen
usedtoflashupadvertsrelatedtowhatproductsyouwerelookingatlongestasyou
passbyvideoscreensaheadofyou.Eye-trackingtechnologyisbeingusedinanumber
ofdifferentsituations.Oneistohelpmotoristsbetteridentifycyclistsonroads.Studies
suggestdriversarefivetimeslikeliertospotpedestriansthanpeopleridingbicycles.
Thiscouldsignificantlycutthenumberofroaddeaths.Eye-trackingcanalsobeusedto
allowpeopletousetheireyesasamousetoscrollthroughandselectcontenton
screens.Disabledpeoplearealreadyusingthistechnologytoenhancetheirdaily
mobility.LastmonththetechgiantSamsunglaunchedasmartphonethatmonitors
whatuserslookaton-screen.MrBullingsaid:"Itisreallygainingmomentum.Ifully
expectthistechnologytobecomeavailablewidelyinthenearfuture."

a

F

b

T

c

T

d

F

e

T

f

T

g

F

h

F

1.

keeping an eye on

a.

watching

2.

tracks

b.

follows

3.

glance

c.

look

4.

feature

d.

aspect

5.

flash up

e.

display

6.

situations

f.

circumstances

7.

identify

g.

recognise

8.

select

h.

choose

9.

enhance

i.

improve

10.

expect

j.

believe

1.

New eye-tracking software

2.

Products on shelves

3.

By 2020

4.

One

5.

It displays adverts based on what you looked at

6.

Cyclists

7.

It could let the eyes be like a mouse

8.

Enhance their daily mobility

9.

It monitors what users look at on-screen

10.

He said it was gaining momentum

1.

d

2.

b

3.

c

4.

a

5.

c

6.

b

7.

d

8.

a

9.

c

10.

b