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The coffee company Nespresso has ambitious new plans to make its operations more sustainable. The company is a brand name of the Nestlé group of companies. It and sells espresso coffee machines and the single-use containers of coffee for the device. Its new initiative on sustainability is 'The Positive Cup'. This to source one of its ranges of coffee through totally sustainable methods, while some of the world's poorest coffee farmers. It will just over $16 million in Ethiopia, Kenya and South Sudan. A company spokesperson said it, "aims to the future of the highest quality coffees and the livelihoods of the farmers that grow them".

A main component of the campaign is to all of the aluminium capsules in the machines. The company will collect the capsules "wherever the company business" and "increase recycling rates". The company also said it would "100 per cent carbon neutral" by 2020 by trees to compensate for its carbon footprint. CEO Jean-Marc Duvoisin said: "Our sustainability approach always been to do more than simply impacts." Hollywood actor George Clooney said: "The investment…in South Sudan's coffee sector, even while the conflict is ongoing, is much-needed income for hundreds of farmers and their families in coffee communities."