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Apple has finally unveiled its much talked smart watch. Apple is well versed wowing its followers its legendary product launches. The first big surprise the new timepiece came with its name. The company has deviated its previous naming convention and ditched the "i" prefix. Many thought CEO Tim Cook would show us the iWatch but instead he announced the coming the Apple Watch. The device has a new interface, it runs apps, and acts as a health and fitness tracker. It also has a digital payment system called "Apple Pay," which Tim Cook hopes will "replace the wallet". Users can also experiment eleven different watch faces and, the fashion conscious, an array straps.

Reviews the Apple Watch have been mixed. Tim Coulling, senior analyst research firm Canalys, believes the watch could be the catalyst people to start wearing technology. He said: " many people, waiting to see what Apple did was a first step going to buy a wearable technology product." Many people could be put by the price. $349, it is considerably more expensive than its more established rivals. But then, millions loyal customers have always paid the premium an Apple product. Apple could trump its rivals the grounds its watch being a must-have fashion accessory. Apple hired fashion industry bigwigs, including the ex-SEO of Burberry, to work the watch's design.

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