Anger over racist Chinese advert
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READING:
There is anger on social media because of an advertisement for a Chinese detergent. Newspapers are saying it may be the most racist advert ever. The commercial was for the washing detergent company Qiaobi. In the ad, a young woman puts a detergent tablet into the mouth of a black man. She pushes him into a washing machine, closes the lid and then turns it on. The next scene shows that the black man has turned white. The woman looks happy when she sees the light-skinned man. The ad is a month old but went viral 24 hours ago. It was shared on social media.
Many websites are attacking the ad. The site Buzzfeed called it, the "most racist ad of 2016". It wrote: "The commercial will likely leave you feeling like you need a shower." One blogger complained that Chinese companies do not understand "the sensitivity of racism". The blogger said it was a shame that racism was common in China. Another blogger asked: "How can…marketing people have no knowledge of racism?" The owner of Qiaobi told the BBC that he didn't realise the ad was racist. He said: "To be honest, I didn't really pay that much attention to the advertisement."
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