Researchers have discovered that people eat more vegetables if the veggies have trendy labels. A research team Stanford University the USA found that sales vegetables increased 25 per cent after they were given trendy-sounding names. The researchers conducted their research 600 diners several months the university canteen. They labeled all vegetable dishes four different ways each day. Diners could select vegetable dishes a "basic" label ( example with just the word "carrots"), a "healthy restrictive" label ("carrots with sugar-free citrus dressing"), a "health positive" label ("smart-choice vitamin C citrus carrots") or a trendy label ("twisted citrus-glazed carrots").
Researchers gave diners a wide choice vegetables to see how effective the trendy labels were. They used beetroot, butternut squash, carrots, corn, courgettes, green beans and sweet potato their test. These had names like "twisted garlic-ginger butternut squash wedges," or "dynamite chilli," and "tangy lime-seasoned beets". They found that the vegetable dishes the trendy labels were far the most popular. These dishes were 25 per cent more popular than those the "basic" labelling, and 41 per cent more popular than those the "healthy restrictive" labelling. A researcher said: "Labels really can influence our sensory experience, affecting how tasty and filling we think food will be."
