One the world's biggest makers tissues is changing the name one of its products. The company called Kimberly-Clark is putting an end to its Kleenex "Mansize" brand tissues. This comes after many people complained to the company that the name "Mansize" was sexist. That name has been the boxes of Kleenex tissues over 60 years. Kleenex "For Men" tissues were first launched 1956. They were advertised as an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that now, the tissues will be renamed "Extra Large". Many companies the world are looking the name of their products to make sure they are not gender stereotyping.
Kimberly-Clark said it was changing the name of its tissues because its consumer service department had many complaints the Mansize name. It said: "Kimberly-Clark no way suggests that being both soft and strong is...exclusively masculine....Nor do we believe that the Mansize branding suggests or endorses gender inequality." It added: "We remain committed to developing the best possible products our consumers and we take any feedback extremely seriously." The name change has started an online debate brand names, company names and sexism. A radio presenter suggested it was time to rename the store Mothercare as many fathers also look after babies.
