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Hertz was founded in 1923
John Hertz of the Yellow Cab and Yellow Truck and Coach Manufacturing Company bought a small car rental company. He pioneered
he called a "drive yourself"
, making available just a
Model T Ford cars to customers. His
was, "to be the most customer-focused, cost-efficient
and equipment rental company in every market." CNN wrote about how the pandemic has impacted Hertz and the entire car rental
. It said rentals have been "devastated by the plunge in travel since the pandemic hit
this year". It added: "Nearly two-thirds of its
comes from rentals at airport locations, and air travel has fallen
."
