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Chiefs at Pringles went back to the
board to make the packaging
to recycle. They spent 12 months designing a new
. This move was part of the company's
to switch to 100 per cent reusable, recyclable or compostable packaging by the year 2025. A company spokesman said: "We are eager to play our
and reduce our impact on the planet. And Pringles fans expect that of us too. So we've worked
to come up with this new can, which is
recyclable and keeps our chips fresh and
and protects them from breaking up – which helps to reduce food waste." However, the new
still has a plastic lid. The Recycling Association said this would just add to plastic
.
