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The CEO predicted the new
in jeans could last for a
. Skinny jeans are out and "balloon jeans" are in. He said: "Some people have said that this is going to create a
denim cycle....The last
denim cycle was driven by skinny jeans. That
lasted about 10 years." He added: "I don't think skinny jeans are
going to go away completely, but
, right now we are seeing a very strong
for these looser fits." Levi's CFO said: "Some
in 2020, we came up with the balloon jeans, and we have seen people becoming a lot more
."