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Ferrari's ready-to-wear
was created by a 37-year-old
designer. He used to work for the
Armani. He used many bright colours,
"Ferrari red" and the yellow used in the Ferrari logo. The designer hopes his clothes will be
with young people. He said: "Young
have the
to express the energy and the power of Ferrari's brand." He added: "If you enter a Ferrari
...you are looking for something special." Ferrari's chairperson said the company wanted to show Italian
, "and the best of our country's
".