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TikTok users will soon able to upload 10-minute-long videos. The video platform worldwide in 2018 allowing users to one-minute videos. That length in July 2021 to three minutes. TikTok an extension to 10 minutes will people to be more creative. A company spokesperson said: "We're always about new ways to...enrich the TikTok experience." She added: "We longer videos, giving our community more time to create and entertained. Today, we're excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would even more creative possibilities for our creators around the world."

Social media consultant Matt Navarra the new time limit TikTok will be a bigger rival to YouTube. However, TikTok could users who prefer shorter videos. They could to other social media platforms, like Instagram's Reels, Snapchat's Spotlight, or YouTube's Shorts. Mr Navarra says shorter videos are more popular with younger people, who used to "whizzing" through videos "at speed". He longer videos are more suited to older people. Navarra the longer videos may increase TikTok's profits as they are "easier to and keep people on-platform longer". Short, bite-sized videos one of the reasons for TikTok's huge popularity. It more than one billion monthly active users.