The Reading / Listening - Company Logos - Level 4

Adidas has lost a legal battle over a possible misuse of its three-stripe logo. It complained against the U.S. fashion brand Thom Browne, which uses a four-stripe logo. Adidas said the four stripes were too similar to its logo. Adidas claimed $7.8 million in damages. However, a jury decided in Thom Browne's favour. It said consumers were unlikely to confuse the two brands, as they were capable of distinguishing between different numbers of stripes.

Thom Browne makes high-end clothing and has worked with many top fashion companies. In 2020, it designed a scarf for Joe Biden's "Believe in Better" fashion collection. The dispute with Adidas goes back to 2007, when Browne used a three-stripe design on a jacket. Adidas protested and Browne switched to four stripes. Browne said its design was not a problem because the companies are in different markets and their products are priced differently.

Try the same news story at these levels:

    Company Logos - Level 5 or  Company Logos - Level 6

Sources
  • https://edition.cnn.com/style/article/adidas-thom-browne-verdict/index.html
  • https://www.ndtv.com/feature/adidas-loses-stripe-trademark-battle-to-luxury-designer-thom-browne-3690735
  • https://www.bbc.com/news/world-us-canada-64261616


Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice activities, drag and drop activities, sentence jumbles, which word activities, text reconstructions, spelling, gap fills and a whole lot more. Please enjoy :-)

Phrase Matching

Paragraph 1

  1. Adidas has lost a legal
  2. the U.S. fashion
  3. the four stripes were too
  4. Adidas claimed $7.8 million
  5. a jury decided in
  6. unlikely to confuse
  7. they were capable of
  8. different numbers
  1. the two brands
  2. similar to its logo
  3. of stripes
  4. battle
  5. distinguishing
  6. brand
  7. Thom Browne's favour
  8. in damages

Paragraph 2

  1. Browne makes high-
  2. worked with many top
  3. fashion
  4. The dispute with Adidas goes
  5. Browne used a three-stripe
  6. Browne switched
  7. the companies are in
  8. their products are
  1. different markets
  2. collection
  3. priced differently
  4. design on a jacket
  5. end clothing
  6. back to 2007
  7. to four stripes
  8. fashion companies

Listening — Listen and fill in the gaps

Adidas has (1) ___________________ battle over a possible misuse of its three-stripe logo. It (2) ___________________ U.S. fashion brand Thom Browne, which uses a four-stripe logo. Adidas said the four stripes were (3) ___________________ its logo. Adidas claimed $7.8 million in damages. However, (4) ___________________ in Thom Browne's favour. It said consumers were (5) ___________________ the two brands, as they were (6) ___________________ between different numbers of stripes.

Thom Browne (7) ___________________ and has worked with many top fashion companies. In 2020, it (8) ___________________ for Joe Biden's "Believe in Better" fashion collection. (9) ___________________ Adidas goes back to 2007, when Browne used a three-stripe (10) ___________________ jacket. Adidas protested and Browne (11) ___________________ stripes. Browne said its design was not a problem because the companies are in different markets and their products (12) ___________________.

Put a slash (/) where the spaces are

Adidashaslostalegalbattleoverapossiblemisuseofitsthree-stripelog
o.ItcomplainedagainsttheU.S.fashionbrandThomBrowne,whichuse
safour-stripelogo.Adidassaidthefourstripesweretoosimilartoitslo
go.Adidasclaimed$7.8millionindamages.However,ajurydecidedinT
homBrowne'sfavour.Itsaidconsumerswereunlikelytoconfusethetwo
brands,astheywerecapableofdistinguishingbetweendifferentnumbe
rsofstripes.ThomBrownemakeshigh-endclothingandhasworkedwit
hmanytopfashioncompanies.In2020,itdesignedascarfforJoeBiden's
"BelieveinBetter"fashioncollection.ThedisputewithAdidasgoesbackt
o2007,whenBrowneusedathree-stripedesignonajacket.Adidasprote
stedandBrowneswitchedtofourstripes.Brownesaiditsdesignwasnota
problembecausethecompaniesareindifferentmarketsandtheirprodu
ctsarepriceddifferently.

Student survey

Write five GOOD questions about this topic in the table. Do this in pairs. Each student must write the questions on his / her own paper. When you have finished, interview other students. Write down their answers.

(Please look at page 12 of the PDF to see a photocopiable example of this activity.)

Discussion — Write your own questions

STUDENT A’s QUESTIONS (Do not show these to student B)

(a) ________________

(b) ________________

(c) ________________

(d) ________________

(e) ________________

(f) ________________

(g) ________________

(h) ________________

STUDENT B’s QUESTIONS (Do not show these to student A)

(i) ________________

(j) ________________

(k) ________________

(l) ________________

(m) ________________

(n) ________________

(o) ________________

(p) ________________

Free writing

Write about this topic for 10 minutes. Comment on your partner’s paper.

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Answers

(Please check your answers against the article above.

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