A new social media platform is growing very quickly. The social network Bluesky is getting over one million new users every day. The site opened to the public in February. However, it started gaining in popularity after the U.S. Presidential Election on November the 5th. Many people are signing up for Bluesky because they want an alternative to X, Facebook and Threads. Bluesky is currently the most downloaded free app in Apple's and Google's app stores. Digital media journalist Ben Collins said: "Bluesky works and looks and feels just like Twitter." He said Bluesky has a fresher feel than other platforms and gives users more control.

Bluesky began in 2019 as a research project at Twitter. It was led by the co-founder and former CEO of Twitter Jack Dorsey. It launched as an invitation-only version in February 2023. The platform is very similar to Twitter. Even the logos are similar. Twitter had a blue bird logo; Bluesky has a blue butterfly. Mr Dorsey said the name Bluesky is from a Twitter idea that a bird could fly freely in an open blue sky. This open blue sky is a symbol of free speech. Bluesky allows users to control their feed and focus on posts they are interested in. It said if you "want only posts that have cat photos, or only posts related to sports, you can simply pick your feed of choice from an open marketplace".