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A new social media platform is very quickly. The social network Bluesky is over one million new users every day. The site to the public in February. However, it started in popularity after the U.S. Presidential Election on November the 5th. Many people are up for Bluesky because they an alternative to X, Facebook and Threads. Bluesky currently the most downloaded free app in Apple's and Google's app stores. Digital media journalist Ben Collins said: "Bluesky works and and feels just like Twitter." He said Bluesky a fresher feel than other platforms and users more control.

Bluesky in 2019 as a research project at Twitter. It was by the co-founder and former CEO of Twitter Jack Dorsey. It as an invitation-only version in February 2023. The platform very similar to Twitter. Even the logos are similar. Twitter a blue bird logo; Bluesky has a blue butterfly. Mr Dorsey said the name Bluesky is from a Twitter idea that a bird could freely in an open blue sky. This open blue sky is a symbol of free speech. Bluesky users to control their feed and on posts they are interested in. It said if you " only posts that have cat photos, or only posts related to sports, you can simply your feed of choice from an open marketplace".