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An AI model is in a top fashion magazine for the first time. In the August edition of the "Vogue" magazine, a "perfect-looking" blonde model is wearing summer clothes from the brand Guess. It is the first time an AI-generated "person" has been in Vogue. The editors did not decide to include the model. They said it was part of an advertising campaign. The model was created by a company called Seraphinne Vallora. It said AI models will fill a "gap in the market". The company added that it wanted to use "the incredible power of AI to revolutionize marketing images".
The ad is now a big talking point. Sinead Bovell, a former model, wrote five years ago about how AI might replace human models. People in the fashion world are now worried this could come true. Another model said the Guess ad was "quite scary". She called it a "kick in the teeth" for diversity in the industry. She said AI models could replace real models. The CEO of an eating disorder charity is also worried. She thinks AI models will make people worry about their own body shape. She said: "Poor body image increases the risk of developing an eating disorder."
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