Apple CEO says 2012 Apple Maps was 'big mistake'
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Try Maps - Level 5 | Maps - Level 6
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Tim Cook has spoken about being boss of Apple. Mr Cook will step down as CEO. He revealed which Apple products he thought were less than perfect. He said Apple Maps was a "really big mistake". In 2012, he recommended map apps from Apple's competitors. He said admitting this was hard. The original Apple Maps was criticised. Faulty data and mapping errors guided drivers to strange places. These included non-existent bridges and businesses in the ocean.
Tim Cook became Apple CEO in 2011. He transformed Apple from a $350 billion company into a $4 trillion giant. It continues to make huge profits and growth. Apple's brand represents a quality lifestyle choice. One in five people has an Apple device. Apple products are highly integrated in our lives. Cook said his biggest achievement was the Apple Watch. He said: "Apple's greatest contribution … will be in the health and wellness area."
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