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Apple and Microsoft have announced price
for their products. However, the iPhone will be insulated from the
rises. Apple said: "We have never seen a
price increase this much, this quickly." It added: "We have shielded our
... but we have now reached a
where we need to begin raising prices." Microsoft said: "The
consumer electronics industry is struggling." People are now worried about rising tech prices. In addition, the
of AI data centres has increased demand for
, which is pushing up
bills in some
.