Toys R Us is to open 120 new stores in the USA in the near future. The toy retail giant said the new stores will the number of its stores from 40 to 160. The company said it shoppers to have more places to toys, gifts and collectibles. The new stores will popular brands such as LEGO, Barbie, Hot Wheels, Pokemon and KPop Demon Hunters. Some stores will also candy shops inside them. Others will have fun, family-friendly cafes that will a toy-themed atmosphere. A company executive said: "This a major moment for Toys R Us." He that the company is in different areas, including stores in malls, airports and other locations.
The new stores an important part of the company's comeback in America. Toys R Us its last U.S. stores in 2018 after it for bankruptcy. It two physical stores in 2019. In 2022, it opening shops inside the famous American department store Macy's. Toys R Us now about 400 shops inside Macy's stores across the USA. The company says toys are more popular with adults as well as with children. The market research company Circana toy sales among adults particularly strong. A vice-president at Circana said toys are "hobbies, fandom ecosystems, and social experiences" for adults rather than just toys for children.
