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You have probably videos on social media of your family and friends a bucket of ice-cold water on their heads for charity. They have part in the Ice Bucket Challenge, the latest viral campaign to on Facebook, YouTube, Twitter and other networking sites. The challenge dumping icy water on top of your head or donating $100 to various ALS charities. Amyotrophic lateral sclerosis (ALS) - also as motor neurone disease (MND) – destroys muscle, making it difficult to speak, swallow and . Ice Bucket Challenge participants a video online and invite friends to suit. More than 1.1 million donors in the USA have over $53 million since July the 29th.

The viral campaign is ALS and MND charities valuable global exposure to awareness of the disease and raise funds. It people's willingness and desire to post selfies or videos of themselves online, while feeling good about helping a charity. Communication and Media Studies professor Mark Glantz said: "You the message directly from friends and acquaintances. It kind of to the same side of people that to post a selfie." The challenge has even the President of the USA. Barack Obama against the dousing but said he would instead. Most people with ALS from respiratory failure within three to five years from the onset of symptoms.