Now do this put-the-text-back-together activity.
This is the text (if you need help).
One of the world's biggest makers of tissues is changing the name of one of its products. The company called Kimberly-Clark is putting an end to its Kleenex "Mansize" brand of tissues. This comes after many people complained to the company that the name "Mansize" was sexist. That name has been on the boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first launched in 1956. They were advertised as an alternative to cotton handkerchiefs. Adverts said the tissues "stayed strong when wet". The company said that from now, the tissues will be renamed "Extra Large". Many companies around the world are looking at the name of their products to make sure they are not gender stereotyping.
Kimberly-Clark said it was changing the name of its tissues because its consumer service department had many complaints about the Mansize name. It said: "Kimberly-Clark in no way suggests that being both soft and strong is...exclusively masculine....Nor do we believe that the Mansize branding suggests or endorses gender inequality." It added: "We remain committed to developing the best possible products for our consumers and we take any feedback extremely seriously." The name change has started an online debate on brand names, company names and sexism. A radio presenter suggested it was time to rename the store Mothercare as many fathers also look after babies.
Comprehension questions- What is the name of the company that makes Kleenex tissues?
- When were Mansize tissues first introduced?
- What were the tissues seen as an alternative for?
- What is the new name of the Mansize tissues?
- What are companies making sure they are not doing with their products?
- What did the company say being soft and strong was not exclusively?
- What does the company remain committed to?
- What does the company take seriously?
- Where did a debate happen?
- Who suggested the store Mothercare should change its name?
Back to the tissues lesson.
