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The new stores are
of the company's
in America. Toys R Us closed its
U.S. stores in 2018. In 2022, it opened shops in the
store Macy's. It now has about 400 shops in Macy's. Toys R Us says toys are becoming more
with adults. The vice-president of a
research company agreed. She said toys are becoming "
, fandom ecosystems, and
experiences" for
rather than just
for children.